Season's Novelties - Johann Georg van Caspel, 1905
Season's Novelties - Johann Georg van Caspel, 1905
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The Story Behind
Johann Georg van Caspel's "Advertentie van kledingzaak D. Barnasconi in Amsterdam," created around 1905, is a quintessential example of Dutch Art Nouveau or Nieuwe Kunst. This exquisite advertisement for the Amsterdam clothing store "D. Barnasconi" showcases three elegantly dressed women, highlighting the "Nouveautés de la Saison" (Season's Novelties) and specializing in coats and dresses. The distinct border design, characterized by organic floral motifs and intricate patterns, perfectly frames the stylish figures. Van Caspel's refined lines, harmonious color palette, and decorative flair embody the artistic sensibilities of the fin-de-siècle, blending commercial purpose with a high aesthetic standard. This vintage fashion advertisement is a testament to the elegant graphic design prevalent in the Netherlands during the early 20th century.
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