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The Ault & Wiborg Co. - Will H. Bradley, 1898

€40,00

The Story Behind

"The Ault & Wiborg Co."

By Will H. Bradley, 1898

embodies the distinct aesthetic of the Art Nouveau movement, characterized by its organic forms, stylized figures, and decorative borders. The central figure, a whimsical and somewhat grotesque character, is depicted spilling a vibrant pool of red ink, perhaps symbolizing the rich pigments produced by the printing ink manufacturers. In the background, a castle nestled among stylized trees adds a touch of narrative flair and perhaps hints at the enduring legacy of print. The design's composition, with its strong outlines and flat areas of color, reflects the graphic sensibilities prevalent at the turn of the 20th century. The border, adorned with repetitive circular motifs, further enhances the decorative quality common in Art Nouveau works. This piece is not merely a commercial message; it is a testament to the era's innovative approach to advertising as an art form.

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